Apple Announces New Accessories Including the Long Rumored AirTag

Find Your Keys, Purse, or Backpack with an AirTag

The long-rumored AirTag has finally appeared, promising to help us all stop misplacing our keys, purses, backpacks, and more. An AirTag is a small disc that you put inside or attach to something you might need help finding. Should that item go missing, you use the Find My app on your Mac, iPhone, or iPad, or in iCloud to locate the associated AirTag, just as you can use Find My to locate missing Apple devices or find family members. The Find My network leverages nearly 1 billion Apple devices to relay the location of lost items back to you, all without compromising anyone’s privacy. Plus, Apple has built in alerts if someone tries to track you with an AirTag.

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AirTags are 1.26 inches in diameter and .31 inches high—roughly the size of four half-dollar coins—and run on a standard user-replaceable CR2032 battery. They communicate with nearby Apple devices via Bluetooth and Ultra Wideband, the latter of which works with an iPhone 11 or iPhone 12 to provide Precision Finding that directs you to the exact location of the AirTag. (“You’re getting warmer…”)

To make it easier to attach an AirTag to your keys or backpack, Apple offers a variety of key rings and loops, including some pricey Hermès versions. We anticipate third-party manufacturers will offer numerous alternatives.

A single AirTag costs $29, or you can buy a four-pack for $99. Apple offers free engraving, although the company limits the emoji available to prevent pictographic rudeness. We’re looking forward to giving an AirTag a try, assuming we can still find our keys when it ships on April 30th.

Apple TV 4K Offers Enhanced Video and Redesigned Siri Remote

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After four years, Apple has finally updated the hardware inside the Apple TV 4K, giving its second-generation model a faster A12 Bionic processor, HDMI 2.1, and 802.11ax Wi-Fi 6 wireless networking. The speedier processor enables playback of HDR and Dolby Vision video at 60 frames per second, and the other hardware changes could enable new capabilities in the future, like 4K video at 120 fps.

In software, Apple added a new color calibration feature that lets you use any Face ID-enabled iPhone running iOS 14.5 or later to calibrate the colors on your TV; it will also be available to the Apple TV HD and first-generation Apple TV 4K. Also new is support for Thread, a cross-platform mesh networking protocol for home automation devices, which could play a role in the future of HomeKit.

But the big news is that Apple redesigned the much-reviled Siri Remote, adding more buttons and reducing the emphasis on the touchpad surface. The new Siri Remote features a circular clickpad controller with five-way navigation, a touch-sensitive surface for swiping in the middle, and a touch-sensitive outer ring that works as a jog control for navigating within a video. It also features dedicated power and mute—at last!—buttons for your TV. Finally, there’s a new side button for invoking Siri so you don’t accidentally press it in the dark. It has a rechargeable battery that should last for months. The only thing lacking? The necessary hardware so you can use the Find My app to ferret it out from inside the couch.

Apple is bundling the new Siri Remote with the new Apple TV 4K ($179 for 32 GB or $199 for 64 GB) and the old Apple TV HD ($149), and if you already have an Apple TV HD or 4K, you can buy the new Siri Remote by itself for $59.

New Color options for iPad Magic Keyboard

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Magic Keyboard for iPad features a comfortable and responsive typing experience with backlit keys and a built‑in trackpad. This keyboard offers front and back protection and an extra USB-C port for charging your iPad. Customers have been loving the experience that this accessory provides and can now find this keyboard in two colors. Choose between Black and White in both sizes of the Magic Keyboard.


The Magic Keyboard is available for the iPad Pro 11-inch (3rd generation) and iPad Air (4th generation) for $299 and the iPad Pro 12.9‑inch (5th generation) for $349, in both colors.

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(Featured images by Apple)