Apple Watch

Apple Watch Series 9

Smarter. Brighter. Mightier.

Apple Watch Series 9 helps you stay connected, active, healthy, and safe. Featuring double tap, a magical way to interact with Apple Watch,¹ an even-brighter display, faster on-device Siri, and Precision Finding for iPhone.²

Key Features

WHY APPLE WATCH SERIES 9—Your essential companion for a healthy life is now even more powerful. The S9 chip enables a superbright display and a magical new way to quickly and easily interact with your Apple Watch without touching the screen. Advanced health, safety, and activity features provide powerful insights and help when you need it. And redesigned apps in watchOS give you more information at a glance.
CARBON NEUTRAL—An aluminum Apple Watch Series 9 paired with the latest Sport Loop is carbon neutral. Learn more about Apples commitment to the environment at apple.com/2030.³
ADVANCED HEALTH FEATURES—Keep an eye on your blood oxygen.⁴ Take an ECG⁵ anytime. Get notifications if you have an irregular heart rhythm.⁶ See how much time you spent in REM, Core, or Deep sleep with sleep stages. Temperature sensing⁷ provides insights into overall well-being and cycle tracking.⁸ And take note of your state of mind to help build emotional awareness and resilience.
A POWERFUL FITNESS PARTNER—The Workout app gives you a range of ways to train plus advanced metrics for more insights about your workout performance. And Apple Watch comes with three months of Apple Fitness+ free.⁹
INNOVATIVE SAFETY FEATURES—Fall Detection10 and Crash Detection can connect you with emergency services in the event of a hard fall or a severe car crash.11 And Emergency SOS lets you call for help with the press of a button.¹¹
SIMPLY COMPATIBLE—It works seamlessly with your Apple devices and services. Unlock your Mac automatically. Get approximate distance and directions to your iPhone with Precision Finding² on supported iPhone models. Pay and send money with Apple Pay.¹² Apple Watch Series 9 requires iPhone Xs or later with iOS 17 or later.
EASILY CUSTOMIZABLE—With watch bands in a range of styles, materials, and colors, as well as stylish and functional watch faces with complications tailored to your interests, you can change your watch to fit your mood or the moment.
INCREDIBLE DURABILITY—Tougher than tough. It’s crack resistant, IP6X-certified dust resistant,¹³ and swimproof with 50m water resistance.¹⁴
STAY CONNECTED—Send a text, take a call, listen to music and podcasts, use Siri, and get notifications on the go. Apple Watch Series 9 (GPS) works with your iPhone or Wi-Fi to keep you connected.

Add peace of mind with AppleCare+.

Every Apple Watch comes with a one-year limited warranty and 90 days of technical support. AppleCare+ for Apple Watch, Apple Watch Nike, and Apple Watch Ultra extends your coverage and adds unlimited accidental damage protection. Each incident is subject to a $69 service fee plus applicable tax for Apple Watch and Apple Watch Nike and $79 plus applicable tax for Apple Watch Ultra. In addition, you get 24/7 priority access to Apple experts by chat or phone.*

AppleCare for Apple Watch Series 9 $79

Key Features

WHY APPLE WATCH SERIES 9—Your essential companion for a healthy life is now even more powerful. The S9 chip enables a superbright display and a magical new way to quickly and easily interact with your Apple Watch without touching the screen. Advanced health, safety, and activity features provide powerful insights and help when you need it. And redesigned apps in watchOS give you more information at a glance.
CARBON NEUTRAL—An aluminum Apple Watch Series 9 paired with the latest Sport Loop is carbon neutral. Learn more about Apple’s commitment to the environment at apple.com/2030.³
ADVANCED HEALTH FEATURES—Keep an eye on your blood oxygen.⁴ Take an ECG⁵ anytime. Get notifications if you have an irregular heart rhythm.⁶ See how much time you spent in REM, Core, or Deep sleep with sleep stages. Temperature sensing⁷ provides insights into overall well-being and cycle tracking.⁸ And take note of your state of mind to help build emotional awareness and resilience.
A POWERFUL FITNESS PARTNER—The Workout app gives you a range of ways to train plus advanced metrics for more insights about your workout performance. And Apple Watch comes with three months of Apple Fitness+ free.⁹
INNOVATIVE SAFETY FEATURES—Fall Detection10 and Crash Detection can connect you with emergency services in the event of a hard fall or a severe car crash.11 And Emergency SOS lets you call for help with the press of a button.¹¹
SIMPLY COMPATIBLE—It works seamlessly with your Apple devices and services. Unlock your Mac automatically. Get approximate distance and directions to your iPhone with Precision Finding² on supported iPhone models. Pay and send money with Apple Pay.¹² Apple Watch Series 9 requires iPhone Xs or later with iOS 17 or later.
EASILY CUSTOMIZABLE—With watch bands in a range of styles, materials, and colors, as well as stylish and functional watch faces with complications tailored to your interests, you can change your watch to fit your mood or the moment.
INCREDIBLE DURABILITY—Tougher than tough. It’s crack resistant, IP6X-certified dust resistant,¹³ and swimproof with 50m water resistance.¹⁴
STAY CONNECTED—Send a text, take a call, listen to music and podcasts, use Siri, and get notifications on the go. Apple Watch Series 9 (GPS) works with your iPhone or Wi-Fi to keep you connected.

Series 9 GPS 41mm

from $399

Series 9 GPS + Cell 41mm

from $499

Series 9 GPS 45mm

from $429

Series 9 GPS + Cell 45mm

from $529

Apple Watch Series 9 requires iPhone Xs or later with iOS 17 or later. 1Available late 2023. Requires Apple Watch Series 9 or Apple Watch Ultra 2. 2Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. 3Learn more at apple.com/2030. 4The Blood Oxygen app is for wellness purposes only and not for medical use. 5The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over. 6Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib). � 7The temperature sensing feature is not intended for medical use. 8The Cycle Tracking app should not be used for birth control or to diagnose a health condition. 9A subscription is required for Apple Fitness+. 10Fall Detection updates are available on Apple Watch Series 4 and later with watchOS 8 and later.� 11Emergency SOS requires a cellular connection or Wi-Fi Calling with an internet connection from your Apple Watch or nearby iPhone. 12Apple Pay is not available in all markets. For a list of Apple Pay countries and regions, visit support.apple.com/en-us/HT207957. 13Apple Watch Series 9 is rated IP6X dust resistant. 14Apple Watch Series 9 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch Series 9 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/HT205000. Apple Watch Series 9 is also rated IP6X dust resistant. 15Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions. 16Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility.
* For complete details, see terms at www.apple.com/legal/sales-support/applecare/applecareplus. Apple, the Apple logo, AppleCare, FaceTime, Mac, macOS, MacBook Air, Retina, True Tone and Touch ID are trademarks of Apple Inc., registered in the U.S. and other countries. TM and © 2023 Apple Inc. All rights reserved.

Apple Watch Ultra 2

Next level adventure.

The most rugged and capable Apple Watch. Designed for outdoor adventures and supercharged workouts with a lightweight titanium case, extra-long battery life,¹ and the brightest-ever display. Featuring double tap,² a magical way to interact with Apple Watch, and Precision Finding³ to guide you to your iPhone.

Key Features

WHY APPLE WATCH ULTRA 2—Rugged, capable, and built to meet the demands of endurance athletes, outdoor adventurers, and water sports enthusiasts—with a specialized band for each. The S9 SiP enables a superbright display and a magical new way to quickly and easily interact with your Apple Watch without touching the display. Up to 36 hours of battery life and 72 hours in Low Power Mode.¹
CARBON NEUTRAL—Apple Watch Ultra 2 paired with the latest Alpine Loop or Trail Loop is carbon neutral. Learn more about Apple’s commitment to the environment at apple.com/2030.⁴
EXTREMELY RUGGED, INCREDIBLY CAPABLE—49mm corrosion-resistant titanium case. Large Digital Crown and customizable Action button for instant control over a variety of functions. 100m water resistance.⁵
BIGGEST, BRIGHTEST DISPLAY YET—Apple’s brightest Always-On Retina display is easy to see, even in harsh sunlight. More room for adding complications to customize your watch face and enough space to view six metrics at once.
THE FREEDOM OF CELLULAR—Cellular is built in.⁶ You can call and text without your iPhone, even overseas with international roaming.⁷ Stream your favorite music and podcasts. Get directions with Maps.
FOR ATHLETES—Advanced metrics and views in the Workout app, including Heart Rate Zones, custom workouts, and new cycling workout views. Precision dual-frequency GPS provides incredible accuracy for calculating distance, pace, and route maps. Trail Loop is thin, light, and flexible, designed for all workout types.
FOR OUTDOOR ADVENTURERS—The Compass app delivers helpful views and details like elevation, incline, longitude, and latitude. See the last place where you had cellular reception. Mark your location with Compass Waypoints. Backtrack uses GPS to map where you’ve been so you can retrace your steps. Alpine Loop is rugged and secure to meet the needs of all outdoor adventurers.
FOR WATER SPORTS ENTHUSIASTS—Made for recreational water sports, scuba, and freediving for descents to 40 meters.⁵ The Depth app shows the time, current depth, water temperature, duration under water, and maximum depth you’ve reached. The Oceanic+ app puts a dive computer on your wrist.⁸ Ocean Band is light and flexible, with a titanium buckle and adjustable loop for a secure fit even during high-speed water sports.
ADVANCED HEALTH AND SAFETY FEATURES—Heart health notifications, the Blood Oxygen app,⁹ and the ECG app¹⁰ keep you informed and empowered when it comes to your health. Fall Detection11 and Crash Detection can connect you with emergency services in the event of a hard fall or a severe car crash.¹² Hold the Action button to activate a siren that can be heard up to 600 feet away.

Add peace of mind with AppleCare+.

Every Apple Watch comes with a one-year limited warranty and 90 days of technical support. AppleCare+ for Apple Watch, Apple Watch Nike, and Apple Watch Ultra extends your coverage and adds unlimited accidental damage protection. Each incident is subject to a $69 service fee plus applicable tax for Apple Watch and Apple Watch Nike and $79 plus applicable tax for Apple Watch Ultra. In addition, you’ll get 24/7 priority access to Apple experts by chat or phone.*

AppleCare for Apple Watch Ultra $99

Key Features

WHY APPLE WATCH ULTRA 2—Rugged, capable, and built to meet the demands of endurance athletes, outdoor adventurers, and water sports enthusiasts—with a specialized band for each. The S9 SiP enables a superbright display and a magical new way to quickly and easily interact with your Apple Watch without touching the display. Up to 36 hours of battery life and 72 hours in Low Power Mode.¹
CARBON NEUTRAL—Apple Watch Ultra 2 paired with the latest Alpine Loop or Trail Loop is carbon neutral. Learn more about Apple’s commitment to the environment at apple.com/2030.⁴
EXTREMELY RUGGED, INCREDIBLY CAPABLE—49mm corrosion-resistant titanium case. Large Digital Crown and customizable Action button for instant control over a variety of functions. 100m water resistance.⁵
BIGGEST, BRIGHTEST DISPLAY YET—Apple’s brightest Always-On Retina display is easy to see, even in harsh sunlight. More room for adding complications to customize your watch face and enough space to view six metrics at once.
THE FREEDOM OF CELLULAR—Cellular is built in.⁶ You can call and text without your iPhone, even overseas with international roaming.⁷ Stream your favorite music and podcasts. Get directions with Maps.
FOR ATHLETES—Advanced metrics and views in the Workout app, including Heart Rate Zones, custom workouts, and new cycling workout views. Precision dual-frequency GPS provides incredible accuracy for calculating distance, pace, and route maps. Trail Loop is thin, light, and flexible, designed for all workout types.
FOR OUTDOOR ADVENTURERS—The Compass app delivers helpful views and details like elevation, incline, longitude, and latitude. See the last place where you had cellular reception. Mark your location with Compass Waypoints. Backtrack uses GPS to map where you’ve been so you can retrace your steps. Alpine Loop is rugged and secure to meet the needs of all outdoor adventurers.
FOR WATER SPORTS ENTHUSIASTS—Made for recreational water sports, scuba, and freediving for descents to 40 meters.⁵ The Depth app shows the time, current depth, water temperature, duration under water, and maximum depth you’ve reached. The Oceanic+ app puts a dive computer on your wrist.⁸ Ocean Band is light and flexible, with a titanium buckle and adjustable loop for a secure fit even during high-speed water sports.
ADVANCED HEALTH AND SAFETY FEATURES—Heart health notifications, the Blood Oxygen app,⁹ and the ECG app¹⁰ keep you informed and empowered when it comes to your health. Fall Detection11 and Crash Detection can connect you with emergency services in the event of a hard fall or a severe car crash.¹² Hold the Action button to activate a siren that can be heard up to 600 feet away.

Apple Watch Ultra

$799

Apple Watch Ultra 2 requires iPhone Xs or later with iOS 17 or later. 1Battery life varies by use and configuration. See apple.com/batteries for more information. 2Available late 2023. Requires Apple Watch Series 9 or Apple Watch Ultra 2. 3Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. 4Learn more at apple.com/2030. 5Apple Watch Ultra 2 has a water resistance rating of 100 meters under ISO standard 22810 and may be used for high-speed water sports and recreational scuba diving (with compatible third-party app from the App Store) to 40 meters. Should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/HT205000. Apple Watch Ultra 2 is also rated IP6X dust resistant. 6Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions. 7International roaming coverage is determined by your carrier. Please check with your carrier for details. For a list of supported carriers, see apple.com/watch/cellular. 8A subscription is required for Oceanic+. Available on the App Store. Always follow diving protocols and dive with a companion and have a secondary device. 9The Blood Oxygen app is for wellness purposes only and not for medical use. 10The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over. 11Fall Detection updates are available on Apple Watch Series 4 and later with watchOS 8 and later. 12Emergency SOS requires a cellular connection or Wi-Fi Calling with an internet connection from your Apple Watch or nearby iPhone.
* For complete details, see terms at www.apple.com/legal/sales-support/applecare/applecareplus. Apple, the Apple logo, AppleCare, FaceTime, Mac, macOS, MacBook Air, Retina, True Tone and Touch ID are trademarks of Apple Inc., registered in the U.S. and other countries. TM and © 2023 Apple Inc. All rights reserved.

Apple Watch SE

A great deal to love.

Essential features to help you stay connected, active, healthy, and safe. Perfect for kids and older adults using Family Setup.¹

Key Features

Take calls and reply to texts, right from your wrist
Up to 20% faster than the previous Apple Watch SE²
Advanced safety features, including Fall Detection, Emergency SOS,³ and Crash Detection
Track your daily activity on Apple Watch, and see your trends in the Fitness app on iPhone
Enhanced Workout app with more advanced ways to train
Get high and low heart rate and irregular rhythm notifications⁴
Listen to your favorite music, podcasts, and audiobooks (for use with GPS models)
Make purchases instantly and securely from your wrist with Apple Pay⁵
Swimproof design⁶
Sleep stages tracking lets you see how much time you spend in REM, core, and deep sleep
watchOS 9 features an enhanced Workout app, a new Medications app, sleep stages, and greater insights into heart health
Apple Watch comes with 3 free months of Apple Fitness+, featuring 11 different workout types, from HIIT to Yoga, and even meditations⁷

Add peace of mind with AppleCare+.

Every Apple Watch comes with a one-year limited warranty and 90 days of technical support. AppleCare+ for Apple Watch, Apple Watch Nike, and Apple Watch Ultra extends your coverage and adds unlimited accidental damage protection. Each incident is subject to a $69 service fee plus applicable tax for Apple Watch and Apple Watch Nike and $79 plus applicable tax for Apple Watch Ultra. In addition, you’ll get 24/7 priority access to Apple experts by chat or phone.*

AppleCare for Apple Watch SE $49

Essential features to help you stay connected, active, healthy, and safe. Perfect for kids and older adults using Family Setup.¹

Key Features

Take calls and reply to texts, right from your wrist
Up to 20% faster than the previous Apple Watch SE²
Advanced safety features, including Fall Detection, Emergency SOS,³ and Crash Detection
Track your daily activity on Apple Watch, and see your trends in the Fitness app on iPhone
Enhanced Workout app with more advanced ways to train
Get high and low heart rate and irregular rhythm notifications⁴
Listen to your favorite music, podcasts, and audiobooks (for use with GPS models)
Make purchases instantly and securely from your wrist with Apple Pay⁵
Swimproof design⁶
Sleep stages tracking lets you see how much time you spend in REM, core, and deep sleep
watchOS 9 features an enhanced Workout app, a new Medications app, sleep stages, and greater insights into heart health
Apple Watch comes with 3 free months of Apple Fitness+, featuring 11 different workout types, from HIIT to Yoga, and even meditations⁷

SE GPS 40mm

from $249

SE GPS + Cell 40mm

from $299

SE GPS 44mm

from $279

SE GPS + Cell 44mm

from $329

Check with us for color & size availability!

1 Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility. 2 Results based on the performance of common user tasks. Testing conducted by Apple in August 2022 using preproduction Apple Watch SE (2nd generation) and shipping Apple Watch SE (1st generation), each paired with an iPhone; all devices tested with prerelease software. Results reflect the approximate performance of Apple Watch. 3 Emergency SOS requires a cellular connection or Wi-Fi Calling with an internet connection from your Apple Watch or nearby iPhone. 4 Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (Afib). 5 Apple Pay is not available in all markets. For a list of Apple Pay countries and regions, visit support.apple.com/en-us/HT207957. 6 Apple Watch SE has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch SE should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-us/HT205000. 7 A subscription is required for Apple Fitness+. 8 Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions.
* For complete details, see terms at www.apple.com/legal/sales-support/applecare/applecareplus. Apple, the Apple logo, AppleCare, FaceTime, Mac, macOS, MacBook Air, Retina, True Tone and Touch ID are trademarks of Apple Inc., registered in the U.S. and other countries. TM and © 2022 Apple Inc. All rights reserved.